About Self-Made U
Self-Made U is a personal development coaching company built on one premise: lasting change doesn't start with strategy. It starts with identity.
Our story
Self-Made U was born from a simple but powerful observation: most people already know what they should do. They eat better, exercise more, show up differently, for a while. Then they drift back. Not because they lack willpower, but because they haven't changed who they believe themselves to be.
Our coaching methodology, The SELF Strategy, doesn't add another to-do list to your life. It rewires the thinking that keeps creating the same results. When the thinking changes, the behavior follows. And when the behavior follows consistently, your life becomes unrecognizable in the best way.
Meet the founders
Founder & Head Coach
Tracy spent 20+ years in corporate America before walking away to build something more aligned with who she was becoming. A certified life coach, she created The SELF Strategy to help others make the same leap, not by adding more, but by removing the thinking that gets in the way.
Co-Founder & Relationship Coach
Gracie leads Dating with Gracie, the sister coaching brand focused on helping single men show up authentically in their dating lives. Her coaching is direct, practical, and rooted in the same identity-first philosophy that drives everything at Self-Made U.
What we believe
Strategy without identity change is temporary. We go to the root, who you believe you are, because that determines everything else.
You don't need someone's approval to pursue your best life. You need a framework and the willingness to apply it consistently.
Growth accelerates when you're surrounded by people doing the same work. Our Skool community keeps you in the room where it happens.
Take the free quiz to find out exactly where your thinking is keeping you stuck, and what to do about it.
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